Your dollar at home goes further than you think.
Taste the Tradition in Your Community
Choose your path to discover the best flavors, stories, and agricultural events across the state.

Taste the Tradition in Your Community
Find the closest retailer, co-op, or farmers market — plus agritourism stops — stocking New Mexico-grown and NM-made favorites.
Open the retailer map
What to Cook
Browse the recipe database — from green chile classics to weeknight family dinners built around NM ingredients.
Find a recipe
What's Happening
Plan your next farm visit, food festival, or state fair stop in New Mexico.
See what's happeningWhen you see these logos, it’s New Mexico.
Every product with the New Mexico— Grown with Tradition®/Taste the Tradition® logo comes from a NMDA Logo Program member — a family farm, ranch, food maker or craftsman that’s part of NMDA’s free agricultural producer membership. Every purchase supports New Mexico agriculture.
- Celebrate New Mexico Traditions Every product with the logo is grown, raised, or made by a verified New Mexico producer.
- Support New Mexico Agribusinesses 95% of NM producers are family operations — and the logo helps you find them.
- Grow New Mexico's Economy NM food & agriculture supports 140,000 jobs across the state. Your purchase keeps dollars here.
- Advance New Mexico Agriculture Logo Program members get cost-share funds, retail visibility, and B2B intros — so their products reach you.

The faces of New Mexico agriculture.
Behind every local product is a New Mexico family. Meet the people shaping the future of our state's agriculture.
Featured in recognition of the UN International Year of the Woman Farmer, 2026.
Read the Stories
Watch on YouTube Matriarchs of NM Agriculture Small Change, Big Impact.
If every family in New Mexico spent just $5 a week on NM-made products, we'd keep more than $100 million inside our state each year. Take the pledge and you'll be entered in our monthly drawing — each month we draw a name to win a box of New Mexico products. Follow along on our social channels to see who wins.
