New Mexico Department of Agriculture

Bring New Mexico Flavor Home.

Discover the Heart of New Mexico Ag & How to Grow your Agribusiness - From family farms, ranches, businesses, to local food and authentic traditions, experience the people and the product that make NM unique.

Your dollar at home goes further than you think.

20,976 number of farms
95% are family farms
50.5 billion in total agricultural output
#1 for chile peppers (1 million cwt.)
Look for the logo

When you see these logos, it’s New Mexico.

Every product with the New Mexico— Grown with Tradition®/Taste the Tradition® logo comes from a NMDA Logo Program member — a family farm, ranch, food maker or craftsman that’s part of NMDA’s free agricultural producer membership. Every purchase supports New Mexico agriculture.

  • Celebrate New Mexico Traditions Every product with the logo is grown, raised, or made by a verified New Mexico producer.
  • Support New Mexico Agribusinesses 95% of NM producers are family operations — and the logo helps you find them.
  • Grow New Mexico's Economy NM food & agriculture supports 140,000 jobs across the state. Your purchase keeps dollars here.
  • Advance New Mexico Agriculture Logo Program members get cost-share funds, retail visibility, and B2B intros — so their products reach you.
Campaign Spotlight · Matriarchs of NM Agriculture

The faces of New Mexico agriculture.

Behind every local product is a New Mexico family. Meet the people shaping the future of our state's agriculture.

Featured in recognition of the UN International Year of the Woman Farmer, 2026.

Read the Stories
Watch on YouTube Matriarchs of NM Agriculture
The $5 Challenge

Small Change, Big Impact.

If every family in New Mexico spent just $5 a week on NM-made products, we'd keep more than $100 million inside our state each year. Take the pledge and you'll be entered in our monthly drawing — each month we draw a name to win a box of New Mexico products. Follow along on our social channels to see who wins.